Help us build a fair, transparent and digital future for the optic industry.

About ONIC

ONIC was founded in 2021 on the belief that the future of shopping eyewear is digital. We believe the optic industry has evolved in the wrong direction, becoming an obstacle that holds independent opticians and eyewear suppliers, rather than a tool to help them thrive. We set out to transform and digitalize the industry and create something that doesn’t just unburden opticians from obstacles, but also provides them with an experience they actually enjoy. 

Our mission is to empower independent opticians by directly connecting them to eyewear suppliers, thereby simplifying the buying process and offering high-quality spectacles at unrivaled prices, straight-forward financial terms and logistics. Additionally, we use machine learning to derive individual purchase recommendations that uniquely fit your clientele and store. We want your business to thrive as you compete with big-box competitors in the optic market. ONIC aims to be a partner by helping to level the playing field with our technology, tools and common-sense terms.

Our modern, digital approach lets opticians try-before-they buy, eliminating inventory risk and tied-up capital, thereby empowering opticians to try new products that better serve their customers. We believe that eyewear shoppers are craving the authentic, curated experiences only optician stores like yours can provide. That’s why we made it our purpose to make finding awesome new eyewear products for your store a breeze! Try some of our wonderful products and return anything that doesn’t work for your clientele for an alternative product! This saves time and money, allowing them to focus on what’s most important: building and running their business.

Our Company Values

Empower our customers
Our products help our customers succeed. We recognize that our success is impossible without the success of our customers. Everything we do is ultimately in the service of helping our customers grow their business. We move fast, but we never settle for anything less than spectacular with the customer experience. Running an optician store is hard work. Using ONIC should be easy.

Be resourceful
We understand how our work is helping the team achieve its objectives, and we always find a way to get the job done. We come up with creative solutions to whatever problems are standing in our way, and if necessary, we just put our heads down and do the dirty work. We act with urgency once we have done the thinking and analysis to make the best decision possible. We recognize that few decisions are irreversible, and we understand that moving forward is often the best way to learn.

Seek the truth
People at ONIC are insatiably curious. We want to understand everything as deeply possible – all the connections between things, the reasons behind the reasons. We use our curiosity to drive rigorous thinking when making decisions, reasoning from first principles and using data whenever possible. We treat all ideas with respect, but we don’t shy away from debate.

Be kind
We are friendly, generous and considerate to each other and to our customers. We put the team first. We recognize that our long-term interests are aligned with interests of the team, and we act accordingly. We are eager to help and accept help to accomplish our common goals with a smile on our faces.

Embrace the adventure
Look before leaping – but then leap. While we expect people to be thoughtful and strategic, to analyze all angles, we also know that real progress only comes from real risk-taking. And when smart risks fail? We celebrate those, too.

Join the adventure and apply today.

Algorithms & Data

Join a team of data scientists and machine learning engineers to tackle recommendations, ranking and search at ONIC. Help independent opticians thrive!


Customer Success & Sales Manager

If you love connecting independent opticians to amazing suppliers and you have a passion for building relationships, we would love for you to join our team!


At ONIC, hiring is a team effort that is crucial to the company’s success. Our team plays a key role in helping to scale a high growth start-up.



If you love to connect design, engineering and bringing customer ideas to life, product is the place for you.



The future of eyewear, together.