Welcome to ONIC!

We are so excited about your interest in our digital eyewear marketplace.

ONIC was founded in 2021 on the belief that the future of shopping eyewear is digital. We believe the optic industry has evolved in the wrong direction, becoming an obstacle that holds independent opticians and eyewear suppliers, rather than a tool to help them thrive. We set out to transform and digitalize the industry and create something that doesn’t just unburden opticians from obstacles, but also provides them with an experience they actually enjoy. 

Our mission is to empower independent opticians by directly connecting them to eyewear suppliers, thereby simplifying the buying process and offering high-quality spectacles at unrivaled prices, straight-forward financial terms and logistics. Additionally, we use machine learning to derive individual purchase recommendations that uniquely fit your clientele and store. We want your business to thrive as you compete with big-box competitors in the optic market. ONIC aims to be a partner by helping to level the playing field with our technology, tools and common-sense terms.

Our modern, digital approach lets opticians try-before-they buy, eliminating inventory risk and tied-up capital, thereby empowering opticians to try new products that better serve their customers. We believe that eyewear shoppers are craving the authentic, curated experiences only optician stores like yours can provide. That’s why we made it our purpose to make finding awesome new eyewear products for your store a breeze! Try some of our wonderful products and return anything that doesn’t work for your clientele for an alternative product! This saves time and money, allowing them to focus on what’s most important: building and running their business.