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ONIC

Your digital marketplace for high-quality frames directly from suppliers

Highest Quality Frames

…from world leading eyewear suppliers!
Excellent service and fast replacements are, of course, guaranteed.

No Brand & Distribution Markups

…to help you compete!
We remove markups and premiums from intermediaries.

Easy Private Labeling

…to help you build your own brand!
Choose to customize your products.

Free Returns

…to reduce your risk!
We exchange your products to an alternative.

Highest-quality frames from the best manufacturers worldwide

All ONIC frames can optionally be labeled
with your own private label

Brand independence.
Exclusive collections. Flexible calculation.

JUNO – Titanium Made in Germany

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Titanium Made in Germany

Adam Stark – Metal Made in Germany

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Metal Made in Germany

flat white – Finest Japanese Acetate

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Finest Japanese Acetate

tumult – 3D-Print Made in Germany

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3D-Print Made in Germany

Madison – Italian Acetate Made in Germany

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Italian Acetate Made in Germany

Pillow – Finest Mazzucchelli Acetate

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Finest Mazzucchelli Acetate

All ONIC brands can optionally be labeled
with your own private label

Brand independence.
Exclusive collections. Flexible calculation.

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We believe the future of shopping eyewear is digital

“Our mission is to empower independent opticians by connecting them directly to eyewear suppliers, thereby simplifying the buying process and offering straight-forward financial terms and logistics. ONIC will help you to easily find high-quality products that your customers will love. Let’s shape the future of eyewear, together.”

We believe the future of shopping eyewear is digital – and that’s why we developed ONIC. ONIC is a digital marketplace that addresses the needs of independent opticians and eyewear suppliers. As an independent optician, you get access to high-quality and exclusive eyewear products directly from the world’s best suppliers. As a manufacturer, ONIC allows you digitalize your order and sales processes.

We want to reduce your risk and offer you free returns. We guarantee that you can return your first ONIC order with a 100% refund. For subsequent orders, we offer you the flexibility to return products that do not suit you or your customers. We easily exchange them for an alternative. That way, you can try out new eyewear designs and materials without any risks.

We offer you financial flexibility. When ordering via ONIC, you do not have to pay the products upfront. We developed an option for you to pay purchased products as late as 60 days after receiving them. This means you can hold onto your cash to cover fix costs, while still stocking up on new eyewear inventory.

We are constantly looking for high-quality eyewear suppliers all over the planet to offer you an amazing and exclusive product selection. By connecting independent opticians directly to our suppliers, we are able to offer you unrivaled purchase prices. Additionally, ONIC offers you product recommendations exclusively aimed at your business and customers. Your recommendations are based on your store and clientele characteristics, sales and return data as well as global trend data. Based on all that information, we use machine learning to derive perfect purchase recommendations for your business. We analyze and recommend – your business grows! We thereby aim to level the playing field for independent opticians against big-box competitors in the optic market.

We guarantee to provide spare parts for our products for a long period of time. Your spare parts will be delivered quickly and straightforward. In general, we keep a small stock on site at our suppliers and are thus able to initiate shipping within a few days.
There is no catch! We believe ONIC empowers independent opticians, eyewear brands and manufacturers to compete with big-box competitors in the optic market. ONIC aims to be a partner by helping to level the playing field with our technology, tools and common-sense terms.

Ready to start ordering ONIC eyewear online?

ONIC

The future of eyewear, together.

Welcome to ONIC!

So what is ONIC?
Traditional way
The ONIC way
We connect selected independent opticians with the best manufacturers worldwide

Unlike the classic value chain, in which the brand buys from the manufacturer and the distributor then sells on to the optician, we turn the path around and simplify it. We work with better manufacturers and strip away the unnecessary add-on costs that are standard among traditional luxury brands.

The result? Exceptional quality, fair prices, and straight-forward terms and conditions.